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AI Insights · Timothy · March 2021

Q1 2021 Performance of Top Navigation Apps in the UK

A look at the Q1 2021 performance of the top navigation and maps applications in the UK, with insights on downloads and usage trends from Sensor Tower.

Q1 2021 Performance of Top Navigation Apps in the UK

In the first quarter of 2021, the navigation and maps app category saw significant user engagement in the United Kingdom. Data from Sensor Tower provides a comprehensive overview of the top applications in this space.

Google Maps, a staple in digital navigation owned by Google LLC, maintained steady download numbers, ranging from 56K to nearly 115K by the end of March. Weekly active users started at 8.2M and saw an increase to nearly 9M in the last week of March, indicating a strong and growing user base.

what3words: Navigation & Maps, by what3words Ltd., experienced a varied download trend, with initial downloads at 88K in the last week of December, dipping to 37K in late January, and then picking back up to 57K by the end of March. Weekly active users saw a decline from 277K to 206K over the quarter.

Another Google LLC product, Google Earth, showed consistent downloads, hovering around the 40K mark, with a peak at 46K in the third week of January and March. Active users were around 257K in late December and grew to over 324K by the end of March.

WalkSafe, despite having a negligible number of downloads in early January, saw an explosive increase to 309K in the second week of March, followed by a significant drop to 6.5K towards the end of the month.

Waze Navigation & Live Traffic, from Waze Inc., also showed a positive trend in downloads, starting at 20K and ending the quarter at 28K. Weekly active users for Waze showed resilience, starting with 2.3M users and finishing strong with 2.5M by the end of March.

Overall, the navigation and maps category in the UK during Q1 2021 demonstrates the public's reliance on these apps for travel and location services. For more detailed insights and data, Sensor Tower's platform offers an in-depth analysis of app performance trends.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: March 2021