Top 5 Personal Finance Apps in the US Q1 2021: A Sensor Tower Analysis

In the first quarter of 2021, the personal finance app sector saw varied performance across leading applications in the United States. Sensor Tower's data provides a snapshot of the download, revenue, and user engagement trends for the top budgeting and planning apps.

Rocket Money - Bills & Budgets experienced a significant number of downloads, totaling nearly 200 thousand in the last week of December 2020 and tapering to over 70 thousand by the end of March 2021. The app's revenue peaked in the first week of January at approximately 100 thousand and saw a gradual decline to around 70 thousand by the end of March. Weekly active users started at over 700 thousand and decreased to just under 700 thousand over the quarter.

EveryDollar: Personal Budget showed a steady revenue pattern, starting at around 60 thousand and reaching a high of over 100 thousand in the second week of January, before falling to about 70 thousand by March's end. Downloads began at approximately 30 thousand and dropped to around 20 thousand, while active users counted nearly 400 thousand in December, slightly decreasing to around 370 thousand by the end of March.

YNAB also saw its revenue fluctuate, with a notable increase to over 70 thousand in late January, then settling to around 40 thousand by the close of Q1. The app's downloads started at just over 20 thousand and decreased to under 10 thousand, while active users began at around 90 thousand and remained fairly stable, ending the quarter near this number.

BabySteps: Hit Financial Goals had a modest revenue trajectory, with amounts ranging from approximately 10 thousand to nearly 20 thousand throughout the quarter. The app's downloads were relatively low, starting at around 2 thousand and slightly decreasing by the end of March.

Hiatus: Bill and Money Manager, while having the lowest numbers among the five, showed consistent revenue starting at nearly 10 thousand and dipping to just over 5 thousand by March. Downloads and weekly active users both saw a downward trend, with downloads starting at over 4 thousand to under 1 thousand, and active users from over 6 thousand to below 2 thousand by the quarter's end.

For more detailed insights and data on the performance of these and other apps, visit Sensor Tower. The trends observed in Q1 provide a glimpse into how these personal finance tools are maintaining user interest and generating revenue in a competitive market.