European Tycoon Games Performance in Q1 2021: A Sensor Tower Data Analysis

The beginning of 2021 has been an eventful period for Tycoon games in Europe, with several leading titles showing noteworthy trends in user engagement and financial performance. Here's a closer look at how these games fared on the unified platform, according to Sensor Tower's comprehensive data.

Hay Day, published by Supercell, witnessed a revenue trend with figures peaking at over $1.4M in early March and downloads maintaining a relatively stable pattern around 220K per week. The weekly active users for the game saw an upward trajectory, climbing from 3.9M at the end of December to over 4.7M by the end of March.

Township, from Playrix, showed a mixed revenue trend with a notable spike to $1.35M in late January, while downloads gradually decreased from 352K to 175K over the quarter. The game's weekly active users experienced slight fluctuations but generally hovered around 3M.

VIZOR APPS LTD's Klondike Adventures: Farm Game saw its revenue fluctuate, with a notable peak at nearly $1M in early March. Downloads spiked to 219K in the first week of January but later stabilized around 150K, and weekly active users peaked at 1.17M in mid-March.

Family Island — Farming game by Melsoft showed steady revenue around the $400K to $500K mark, with downloads peaking at 267K in late January. The weekly active users showed an overall increase, reaching 678K by the end of the quarter.

Lastly, Hustle Castle: Kingdom defense from MY.GAMES B.V. experienced a volatile revenue pattern with a high of $584K in mid-February. The game's downloads saw a downward trend from 118K in early January to 61K by the end of March, while weekly active users remained fairly stable around 400K.

For more detailed insights and data on these and other mobile games, Sensor Tower provides an extensive suite of tools and analytics.