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AI Insights · Timothy · April 2021
Top 5 Wellness Apps in the US Show Varied Performance in Q1 2021
Sensor Tower's analysis reveals the performance trends of leading wellness apps in the United States for the first quarter of 2021. The data showcases user engagement and financial metrics in a unified platform approach.
Wellness Apps in the US: Q1 2021 Performance Overview
The wellness category has shown a dynamic performance across the top apps in the United States during the first quarter of 2021. Data from Sensor Tower provides an insightful glimpse into the trends of downloads, revenue, and weekly active users for these applications. Here's how the top 5 wellness apps fared during this period.
Calm experienced a notable increase in revenue, starting the quarter at $839K and peaking at $1.3M in mid-January before stabilizing around the $900K mark. Downloads for Calm peaked at 293K in the first week of January and gradually declined to 116K by the end of March. Weekly active users reached a high of 2.3M in early January and saw a slight decrease to 1.9M by the quarter's end.
Headspace: Sleep & Meditation also saw fluctuations in revenue, with a peak at $717K in mid-January and a decrease to around $495K by the end of March. Downloads followed a similar trend, starting at 108K and ending the quarter at 50K. Weekly active users began at 1.2M and experienced a slight decrease to 1.1M by the end of the quarter.
Fabulous: Daily Habit Tracker showed growth in revenue, starting at $81K and reaching $208K by the end of March. The app's downloads peaked at 61K in mid-January and remained relatively stable, with a notable increase to 88K in late March. Weekly active users saw a steady increase from 280K to 391K throughout the quarter.
Avrora - Sleep Booster observed an increase in revenue from $53K to $81K by the end of March. The app's downloads peaked at 75K in mid-February but ended the quarter at 38K. Weekly active users saw a peak of 364K in early February, with a decrease to 324K by March's end.
I am - Daily Affirmations saw its revenue peak at $150K in the first week of January and then gradually decline to $60K by the end of March. Downloads started at 77K and experienced a steady decline to 27K. Weekly active users remained relatively stable, starting at 164K and ending the quarter at 154K.
For more detailed insights on app performance and trends, Sensor Tower provides a comprehensive analysis on their platform.
