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AI Insights · Timothy · April 2021
Brazil's Top 5 Zombie Games Q1 2021 Performance Recap
A glance at the performance of Brazil's most popular zombie games in the first quarter of 2021 reveals interesting trends in downloads and user engagement. Sensor Tower provides a deeper dive into these metrics for industry insights.
In the first quarter of 2021, Brazil's mobile gaming scene saw significant activity in the zombie game category. Sensor Tower's analysis of the top five zombie games provides a snapshot of their performance during this period.
Starting with Zombie Tsunami, the title experienced a fluctuating revenue trend, peaking at $1.1K in the last week of December and dipping to $238 in late March, with a noticeable spike to $488 in the final week of the quarter. Downloads remained above 100K throughout the quarter, while weekly active users showed a high of 2.8M in the first week of February, gradually declining to 2.2M by the end of March.
DEAD TARGET: FPS Zombie Games showed more consistency in revenue, maintaining figures around $1.3K to $1.4K, with a slight drop to $1.1K in late February. Downloads for the game started at over 100K but saw a downward trend, stabilizing around 60K towards the end of the quarter. Weekly active users mirrored this pattern, starting at 394K and rising to 321K.
The game Zombie Catchers : Hunt & sell saw its revenue oscillate between $150 and $220, with a strong finish at $209 in the last week of March. Downloads surged in February, reaching a peak of 75K, before a slight decline. Active user numbers followed a similar trajectory, starting at 322K and reaching a peak of 469K in early March.
Kefir's Last Day on Earth: Survival stood out with significantly higher revenue, peaking at $24.7K in late December and then gradually decreasing to $14.2K by the end of March. The game's downloads exhibited a slight decline from 45K to 36K, while weekly active users saw a high of 249K in early March before slightly decreasing to 214K.
Lastly, Plants vs. Zombies™, despite having a smaller revenue scale with a high of $173 in mid-January, maintained a steady number of downloads, ranging from 46K to 43K. Active users remained stable at around 350K, with a small dip to 327K by the end of the quarter.
For more detailed insights and analysis, Sensor Tower's platform offers an in-depth look at the data behind these trends.
