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In this article, we delve into the performance of the leading News and Magazines applications on the Android platform in the United Kingdom during the second quarter of 2021. The data is sourced from Sensor Tower, providing valuable insights into weekly downloads, revenue, and active user trends for these apps.
The Guardian - News & Sport saw a peak in weekly revenue at around $55K in late April, followed by a gradual decline, stabilizing at approximately $34K by the end of June. Its weekly downloads began at about 930 and dipped to 534 mid-quarter, before climbing back to 792. Weekly active users remained mostly stable, starting at 73.7K and closing the quarter at 67.7K.
Medium experienced fluctuations in weekly revenue, reaching a high of about $4.6K in late June. Downloads were relatively steady, ranging from 747 to 706 throughout the quarter. The app maintained a consistent number of active users, fluctuating slightly between 10.5K and 11.1K.
Readly Magazines & Newspapers showed a stable revenue trend, with a small increase from $2.8K to $3.8K over the quarter. Downloads fluctuated, peaking at 1.1K in late April, and active users ranged from 12.8K to 13.7K, indicating a stable user base.
Financial Times: Business News had a varied revenue stream, peaking at $3.9K in late May. The download numbers started at 400 and ended at 465, with active users hovering around 16.3K to 16.8K, showing a stable trend.
The Times: UK & World News experienced a revenue increase, peaking at $2.8K in late June. Downloads showed a similar trend, with a high of 767 in late April. Active users ranged from 25.2K to 27.9K, indicating a stable and engaged audience.
For more detailed insights and data, visit Sensor Tower.