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The second quarter of 2021 saw an interesting mix of performance trends for the top 5 shopping apps on Android in Ukraine. Here’s a closer look at the weekly downloads, active users, and revenue trends for these apps, with insights provided by Sensor Tower.
AliExpress - Shopping App experienced a fluctuating pattern in weekly downloads, starting at approximately 46K in late March and seeing a decrease to about 25K by the end of June. The app's active users also showed a downward trend, from 1.6M at the beginning of the quarter to around 1.3M by the end.
OLX.ua: Classifieds of Ukraine maintained a relatively stable download rate, starting at about 37K weekly downloads and ending the quarter at around 32K. The active user count for OLX.ua showed minor fluctuations but remained strong, hovering around 1.6M throughout the quarter.
Joom. Shopping for every day saw a notable decline in weekly downloads, starting at around 40K and dropping to approximately 16K by the end of June. The active user numbers followed a similar pattern, starting at about 690K and decreasing to around 589K.
Prom.ua — інтернет-покупки experienced a slight increase in weekly downloads towards the end of the quarter, starting at around 31K and rising to approximately 35K. The active user base remained relatively steady, fluctuating around 340K to 360K.
Wish: Shop and Save showed a steady decline in weekly downloads, beginning at around 29K and dropping to about 13K by the end of June. The active user base also saw a decrease from 284K to approximately 229K over the same period.
These insights highlight the dynamic nature of the shopping app market in Ukraine. For more detailed data and analysis, visit Sensor Tower.