The third quarter of 2021 saw notable performance trends among the top beauty retail apps on the Android platform in Romania. Here’s a detailed look at the weekly downloads and active user metrics for the top 5 apps, based on data from Sensor Tower.

Notino: perfumes and cosmetics experienced a steady increase in weekly downloads, starting from 979 at the end of June and peaking at 1.3K by the end of September. Weekly active users showed a similar trend, growing from 6.5K in late June to nearly 7K by the end of the quarter.

Mein dm saw an upward trajectory in downloads, beginning at 291 in late June and reaching 633 by the end of September. Active users also increased from approximately 4K to nearly 4.8K over the same period.

Douglas Parfumerie & Cosmetice showed significant growth in downloads, starting with 95 in mid-July and rising to 638 by the end of September. Although active user data is not available, the growth in downloads indicates a rising interest in the app.

Think Dirty had a mixed performance in downloads, with a notable spike reaching 1.6K in late July before stabilizing between 57 and 103 by the end of the quarter. Active users also saw fluctuations, peaking at 1.5K in late July and settling around 138 by the end of September.

ParfumuriArabesti.ro maintained a consistent increase in weekly downloads, starting from 206 in late June and reaching 422 by the end of September. Active user data is not available, but the steady rise in downloads suggests a growing user base.

For more detailed insights on these apps and other market trends, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2021