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In the third quarter of 2021, the top 5 apparel applications in Oceania demonstrated diverse performance metrics across downloads and active users. Here is a detailed look at the trends observed for each app during this period.
SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting from approximately 35.8K at the end of June and reaching nearly 49.7K by the last week of September. The app's weekly active users also displayed a steady increase, beginning at around 512K and peaking at approximately 539K towards the end of the quarter.
Nike: Shoes, Apparel, Stories experienced a fluctuating download trend, with numbers ranging from about 11K to 15.7K during the quarter. The app's active users showed a general upward trajectory, rising from around 60.7K at the beginning of the quarter to approximately 80.5K by the end of September.
ASOS - Discover Fashion Online displayed a notable increase in downloads mid-quarter, spiking to around 14.4K in mid-August before stabilizing around 12.8K by the end of September. The weekly active users for ASOS remained relatively stable, hovering around 81.5K to 84.4K throughout the quarter.
JD Sports showed a dynamic download pattern, with peaks and troughs ranging from approximately 6K to 9.3K. Active users for JD Sports exhibited a similar pattern, increasing from about 25K at the start of the quarter to nearly 28.1K by the end of September.
Culture Kings Australia experienced a varied download trend, with numbers fluctuating between approximately 3.7K and 12.3K. The app's active users saw minor fluctuations but generally remained between 26.8K and 31.8K throughout the quarter.
These insights into the performance of the top 5 apparel apps in Oceania for Q3 2021 are based on data from Sensor Tower. For more detailed insights and trends, visit Sensor Tower.