Top 5 Beauty Retail Apps Performance in Poland Q3 2021

The third quarter of 2021 saw interesting trends in the performance of the top five beauty retail apps in Poland on a unified platform. Data from Sensor Tower highlights the key metrics for these apps, providing a snapshot of their market presence.

hebe - zdrowie i piękno had a fluctuating download trend, peaking at around 17K downloads in the week of August 2nd and ending the quarter with approximately 11.9K downloads. The app maintained a robust user base, with weekly active users hovering around the 140K mark, showing a slight dip towards the end of the quarter.

Douglas.pl - Perfumeria experienced a spike in downloads during the week of August 9th, reaching about 14.4K. The app's active users initially declined but saw a resurgence towards the end of the quarter, ending at approximately 41K weekly active users.

Sephora - Poprzednia wersja had a consistent but lower download rate compared to its peers, with weekly downloads peaking at around 3K in early July and settling at about 2.4K by the end of September. The app's active user count remained relatively stable, averaging around 15K throughout the quarter.

Notino: profumi e cosmetici showed a steady increase in downloads throughout the quarter, peaking at approximately 1.6K in the final week of September. The app's active user base also saw a gradual increase, ending the quarter with around 8.3K weekly active users.

Klub NEONAIL had a more modest performance in terms of downloads, with numbers ranging between 500 to 700 downloads per week. Unfortunately, specific data on weekly active users was not available for this app.

For more detailed insights and data, visit Sensor Tower.