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AI Insights · Timothy · October 2021
Top 5 Delivered Meal Kits and Specialty Foods Apps in the UK Q3 2021
Explore the performance trends of the top 5 delivered meal kits and specialty foods apps in the UK during Q3 2021, based on data from Sensor Tower.
During the third quarter of 2021, the top 5 delivered meal kits and specialty foods apps in the United Kingdom experienced varied performance in terms of downloads, revenue, and active users. Based on data from Sensor Tower, here's a closer look at the trends for these apps on a unified platform.
HelloFresh: Meal Kit Delivery showed a mixed trend in weekly downloads, starting at approximately 27.5K in late June and experiencing a dip to around 18.2K by mid-July. However, downloads picked up again towards the end of the quarter, reaching 28.5K by the end of September. The app also saw a steady increase in weekly active users, growing from 167.3K in late June to 192.8K by the end of September.
Gousto experienced a gradual increase in weekly downloads throughout the quarter. Starting at around 8.6K in late June, downloads peaked at approximately 10K in early September and remained stable around 9.2K towards the end of the quarter. Weekly active users for Gousto also saw a steady rise, from 52.9K in late June to 54.6K by the end of September.
Vivino: Buy the Right Wine had relatively stable weekly downloads with slight fluctuations, starting at around 3.3K in late June and ending the quarter at approximately 2.6K. The app's weekly revenue varied, peaking at $61 in early August before declining to about $19 by the end of September. Weekly active users for Vivino grew from 20.4K in late June to 23.1K by the end of September.
Naked Wines had modest weekly download numbers, starting at around 914 in late June and fluctuating throughout the quarter, ending at approximately 742 by the end of September. There were no significant revenue figures reported for this app during the quarter.
Mindful Chef saw a steady trend in weekly downloads, starting at around 468 in late June and peaking at approximately 735 in early September. The app ended the quarter with around 594 downloads per week. Like Naked Wines, there were no significant revenue figures reported for Mindful Chef during this period.
These insights highlight the performance trends of the top delivered meal kits and specialty foods apps in the UK during Q3 2021. For more detailed insights and data, visit Sensor Tower.
