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In the third quarter of 2021, the education app market in Kenya saw diverse trends in downloads, revenue, and active users. Here’s a detailed look at the performance of the top 5 education apps based on data from Sensor Tower.
Duolingo - Language Lessons experienced a notable upward trend in weekly downloads, starting with 3.4K at the end of June and peaking at approximately 6.9K in the final week of September. Revenue trends showed an increase, with the app generating around $220 initially and reaching $823 in mid-September. Active users also grew steadily from 12.9K to 20.3K during the quarter.
Lingokids - Play and Learn had its weekly downloads fluctuate, starting at 766 and hitting a high of 1.6K in early August before settling at 1.3K by the end of September. Revenue for the app started at $627 and saw a slight dip, averaging around $526 in mid-August. The active user base varied, peaking at 2.6K at the end of September.
Blinkist: Book Summaries Daily saw modest download numbers, beginning with 41 and reaching 143 by the end of the quarter. Revenue for the app showed a mixed trend, starting at $470, dropping mid-quarter, but then recovering to $604 by the end of September. Active users increased from 110 to 224 over the quarter.
Headway: Daily Book Summaries showed a steady download rate, maintaining around 238 to 299 downloads weekly. The app's revenue started at $1.3K, saw a significant drop, and then stabilized around $214 by the end of September. Active users saw a growth trend, starting at 395 and peaking at 553 in mid-August before ending at 480.
Udemy Online Video Courses maintained a consistent download rate, averaging around 490 to 611 downloads weekly. Revenue figures were relatively stable, starting at $456 and ending at $235. The active user base showed minor fluctuations, beginning at 2.0K and reaching 2.4K by the end of September.
For more insights and detailed analytics, visit Sensor Tower.