Top 5 Apparel Apps on Android in Europe Q4 2021

The fourth quarter of 2021 saw notable shifts in the performance of the top 5 apparel apps on the Android platform in Europe. Below, we delve into the weekly download, revenue, and active user trends for these leading applications, based on data from Sensor Tower.

SHEIN-Shopping Online

Throughout Q4 2021, weekly downloads for SHEIN-Shopping Online fluctuated. The app began the quarter with over 543K downloads, gradually declining to around 282K by the end of December. Weekly active users started at approximately 9.9M at the end of September, peaking at over 10.7M in early November, before tapering off to around 8.4M by the end of the year.

Zalando – online fashion store

Zalando – online fashion store experienced a steady download rate, starting at 161K in late September, peaking at nearly 230K in mid-October, and ending the quarter with around 135K downloads. The app's weekly active users showed an overall increase, beginning at 3.3M and reaching a high of 4.6M in late November, before slightly dropping to around 3.3M by the end of December.

ABOUT YOU Online Fashion Shop

Q4 2021 saw ABOUT YOU Online Fashion Shop start with over 221K weekly downloads, which decreased to about 125K by the end of December. Active users for the app increased from approximately 1.1M in late September to a high of around 1.3M in mid-November, before stabilizing at about 1.1M towards the end of the year.

H&M - we love fashion

For H&M - we love fashion, weekly downloads began at around 140K and saw a peak of 208K in late November, ending the year with about 138K downloads. The app's weekly active users started at roughly 3.8M, peaked at around 4.6M in late November, and ended the quarter with approximately 3.6M active users.

Nike: Shoes, Apparel & Stories

Nike: Shoes, Apparel & Stories saw weekly downloads beginning at approximately 144K, with minor fluctuations, and ending at around 123K. Active users started at about 802K, with a peak of approximately 1.1M in late November, and concluded the year with around 701K active users.

These insights highlight the dynamic performance of the top apparel apps on Android in Europe during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.