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In Q4 2021, beauty retail apps on the Android platform in Sweden experienced varied performance trends. Here’s a detailed look at the top 5 apps: RITUALS - Cosmetics, LOOKFANTASTIC -Beauty Shopping, FOREO For You, BEAUTY BAY, and Agor.
RITUALS - Cosmetics saw a consistent pattern in downloads and active users. Weekly downloads fluctuated slightly, peaking at around 432 in the last week of December. The app maintained a stable number of weekly active users, starting at 1.6K and ending the quarter with 1.6K users.
LOOKFANTASTIC -Beauty Shopping experienced a progressive increase in weekly downloads, starting from 36 and reaching up to 244 by mid-November before a slight dip. Weekly active users also showed growth, peaking at around 1.8K in mid-November and finishing the quarter with 1.6K users.
FOREO For You had a notable increase in weekly downloads towards the end of the quarter, hitting a high of 184 in the week of December 20. The app also saw a rise in active users, starting at 154 and reaching 266 by the end of December.
BEAUTY BAY displayed steady weekly downloads with minor fluctuations, peaking at 66 in the week of November 22. The app's weekly active users showed a similar trend, increasing from 160 at the beginning of the quarter to 269 by the end of December.
Agor showed a gradual increase in weekly downloads, starting at 24 in early November and rising to 75 by mid-December.
These performance insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.