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Throughout the fourth quarter of 2021, the top 5 word puzzle games on Android in New Zealand showed diverse trends in downloads, revenue, and active user metrics. Below is a detailed look at the performance of each game, with data sourced from Sensor Tower.
Wordscapes from PeopleFun had a notable performance. Weekly revenue peaked at around $1.7K in late October and maintained a steady range between $1.1K and $1.6K for most of the quarter. Downloads showed a significant rise towards the end of December, reaching approximately 2.1K. Active users fluctuated, starting at 35.2K at the beginning of the quarter and ending at 34.1K.
Words With Friends 2 Word Game by Zynga exhibited stable performance. Weekly revenue peaked at $1K in early October and generally stayed between $450 and $850. Downloads were relatively low, peaking at 107 in mid-October. Active users remained consistent, starting at 1.3K and ending at 1.1K.
Scrabble® GO-Classic Word Game from Scopely saw steady engagement. Weekly revenue varied between $262 and $381, peaking at $381 in late September. Downloads were highest in mid-October at 1.4K. Active users increased from 3.5K in late September to a peak of 4.4K in mid-October, before stabilizing around 3.6K by the end of December.
Wheel of Fortune: TV Game, also from Scopely, experienced moderate performance. Weekly revenue ranged between $219 and $357, with a peak of $357 in early November. Downloads peaked at 200 in mid-November. Active user numbers remained consistent, starting at 1.2K and ending at 1.4K.
Word Trip - Word Puzzle Game by PlaySimple Games had a varied quarter. Weekly revenue peaked at $344 in late October. Downloads saw a peak early in the quarter at 758 in early October. Active users fluctuated, starting at 2.8K and ending at 2.2K, with a notable dip in late November.
For more in-depth insights and data, visit Sensor Tower.