Top 5 Beauty Retail Apps in Finland Q4 2021: Performance Insights

The fourth quarter of 2021 saw interesting trends in the performance of the top five beauty retail applications in Finland on a unified platform. Here’s a closer look at the weekly downloads, revenue, and active user metrics for these apps.

BEAUTY BAY maintained a steady pace in weekly downloads, starting the quarter with around 100 downloads and peaking at 128 downloads in the week of December 6. The app saw a slight dip towards the end of the quarter, closing at 98 downloads in the final week. Active users for the app showed a gradual increase, starting from 506 and reaching a high of 594 in the week of December 6, ending the quarter at 556.

SUGAR Cosmetics experienced a consistent increase in weekly downloads, starting at 36 and peaking at 85 in mid-November. The app's active users also followed an upward trend, beginning with 85 and peaking at 178 in mid-November, closing the quarter with 174 active users.

CosmEthics: Guide to cosmetics showed fluctuating weekly downloads, peaking at 87 in mid-October and experiencing a low of 21 in mid-December. The app's revenue had significant spikes, reaching $177 in early November and $150 in mid-December, highlighting periods of increased user spending.

FOREO For You saw a varied download pattern, starting the quarter with 34 downloads and experiencing a peak of 111 in the week of December 20. Active users followed a similar trend, beginning at 57 and significantly increasing to 106 in the same week of December 20, ending the quarter with 100 active users.

Gold Apple had a fluctuating download trend, starting at 16 and hitting a peak of 48 in mid-November. The app's active users also showed variability, peaking at 69 in mid-November and closing the quarter with 38 active users.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.