Top 5 Beauty Retail Apps in the UK: Q4 2021 Performance

In Q4 2021, the top 5 beauty retail apps in the United Kingdom demonstrated varying trends in downloads, active users, and revenue. Below, we break down the performance of each app based on data from Sensor Tower.

Boots saw consistent weekly downloads throughout the quarter, averaging around 38K per week, with a peak of approximately 49K in the first week of October. The app's weekly active users fluctuated slightly but remained strong, ranging from 247K to 292K, with a noticeable peak towards the end of December.

Superdrug - Beauty and Health experienced a steady increase in weekly downloads, peaking at around 21K in mid-November. Active users for this app also showed a positive trend, growing from 42K in late September to approximately 50K by mid-November.

LOOKFANTASTIC: Beauty & Makeup had varying weekly downloads, with a significant spike to 25K in late November. The app's active users followed a similar pattern, peaking at 91K in the same period before seeing a slight decline towards the end of the quarter.

The Perfume Shop – TPS App showed a notable increase in downloads, especially in the weeks leading up to December, reaching a high of 12K in late November. The active user base mirrored this trend, peaking at 23K during the same timeframe.

BEAUTY BAY maintained a steady download rate, averaging around 7K per week, with a peak of 9.5K in the final week of December. The app's active users grew consistently, starting at 38K in late September and reaching nearly 49K by the end of the quarter.

These insights provide a snapshot of the competitive landscape in the beauty retail app sector in the UK. For more detailed analytics and trends, visit Sensor Tower.