In the fourth quarter of 2021, the Food and Drink app category in the United Kingdom saw varying trends among the top 5 applications, with data sourced from Sensor Tower providing insights into their weekly downloads, revenue, and active users.

Deliciously Ella: Feel Better experienced notable fluctuations in its weekly revenue, starting at around $20.7K and peaking at approximately $31.8K in the first week of October. The app’s downloads saw a significant spike towards the end of December, reaching 4.2K. Active users also showed a steady rise, culminating at 7.3K in the final week of the year.

Olio — Share More, Waste Less had a consistent performance in weekly downloads, with numbers ranging between 8.8K and 23K, peaking in the last week of December. Revenue for Olio varied, starting at $2K and reaching up to $4K at the end of the quarter. The app maintained a high level of active users, peaking at 84.5K in the final week.

Snapsaver showed a modest performance in terms of downloads, with a peak of 827 in late October. Revenue trends for Snapsaver were relatively stable, with weekly figures hovering around $1.4K to $2.5K.

Cookbooks by Sorted Food had a steady download rate, ranging from 236 to 518 weekly downloads. Revenue also saw some fluctuation, with a peak of $1.7K in mid-November.

NYT Cooking maintained a consistent download rate, with figures between 140 and 287. Revenue for NYT Cooking showed a peak of approximately $2K in the week leading up to Christmas. Active users remained steady throughout the quarter, ending at around 843.

For more detailed insights and data on the performance of these applications, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2022

Downloads

Revenue

Quarter Summary