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The fourth quarter of 2021 saw notable trends among the top photo and video applications in Russia. Below, we delve into the performance of the top 5 apps, based on metrics such as weekly downloads, revenue, and active users. All data is sourced from Sensor Tower.
Throughout the quarter, YouTube experienced a slight decline in weekly revenue, starting at approximately $213K and ending at around $148K. Weekly downloads fluctuated, peaking at 114K in mid-October and closing the quarter at 113K. The app maintained a strong user base, with weekly active users hovering around 81M.
FaceApp saw a consistent weekly revenue, starting at $122K and ending at $124K. Downloads surged in late November, reaching a peak of 278K, and active users mirrored this trend, peaking at 1.2M. The app experienced a notable increase in engagement during this period.
InStories experienced stable weekly revenue, averaging around $45K, with a peak of $50K in mid-November. Weekly downloads showed a downward trend, dropping from 55K in mid-October to 26K by the end of December. Active users also saw a decline, ending the quarter at 67K.
Facetune maintained a steady weekly revenue, peaking at $47K in late December. Downloads showed a significant increase towards the end of the quarter, reaching 37K in the final week. Active users fluctuated, closing the quarter at 132K, indicating a resurgence in engagement.
InShot's weekly revenue saw an upward trend, peaking at $66K in the last week of December. Downloads were consistent, with a notable peak of 135K in the final week. Active users remained robust throughout the quarter, ending with approximately 2.2M.
For more detailed insights and analysis, visit Sensor Tower.