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In the fourth quarter of 2021, the top social networking applications in Russia exhibited dynamic trends in weekly downloads, revenue, and active users. Here's a closer look at the performance of the leading apps, based on data from Sensor Tower.
social network, messenger from V Kontakte OOO saw its weekly revenue fluctuate, peaking at approximately $917K in early December. Downloads showed a slight uptrend towards the end of the quarter, reaching around 283K in late December. Active users remained relatively stable, hovering around 79M throughout the period.
Odnoklassniki: Social network from Odnoklassniki Ltd experienced a steady increase in weekly revenue, peaking at about $121K in the last week of December. Weekly downloads also saw a significant rise, hitting approximately 133K in the same week. Active users peaked at 9.8M towards the end of December, marking a noticeable increase from earlier in the quarter.
Mamba: Dating, Meet New People showed stable revenue trends, with weekly earnings reaching around $86K in the week of December 20. Downloads remained fairly consistent, with a peak of about 61K in mid-October. Active users hovered around 1M, showing minor fluctuations throughout the quarter.
ДругВокруг: чат и знакомства from My Friends Social Ltd had varied weekly revenue, peaking at approximately $30K in mid-October. Weekly downloads remained steady, with around 54K to 59K throughout the quarter. Active users saw a slight decline, ending the quarter at about 632K.
Reports: Followers Tracker from LARO Apps experienced incremental increases in weekly revenue, peaking at around $11K in early December. Downloads saw significant spikes, reaching up to 18K in mid-October. Active users showed a steady increase, peaking at approximately 97K in mid-December.
For more detailed insights into the performance of these applications, visit Sensor Tower.