Top 5 iOS Apparel Apps in Israel: Q1 2022 Performance

In Q1 2022, the iOS platform in Israel saw varying performance trends among the top five apparel apps. Here's a closer look at the weekly downloads, revenue, and active user statistics for SHEIN - Shopping Online, ASOS - Discover Fashion Online, ZARA, Lyst: Shop Fashion Brands, and adidas: Shop Shoes & Clothing.

SHEIN - Shopping Online demonstrated a consistent increase in weekly downloads, starting from approximately 7.3K in late December 2021 and peaking at around 9.4K by mid-February. Weekly active users showed a similar upward trend, increasing from about 86K to nearly 99K by the end of March.

ASOS - Discover Fashion Online experienced a more stable pattern with weekly downloads fluctuating between 1.7K and 2.5K throughout the quarter. The app maintained a steady active user base, hovering around 32K to 33K consistently.

ZARA saw a gradual decline in weekly downloads from 2.4K at the beginning of the quarter to about 1.9K by the end of March. However, the weekly active users remained relatively stable, fluctuating between 17K and 19K during this period.

Lyst: Shop Fashion Brands showed notable fluctuations in weekly downloads, with numbers ranging from approximately 980 to 2.4K. The app's active user base also varied, starting at around 3.5K and peaking at 4.5K in early March before settling back to 3.7K by the end of the quarter.

adidas: Shop Shoes & Clothing exhibited a significant spike in downloads in mid-January, reaching around 3K, before stabilizing around 1K for the rest of the quarter. The active user numbers followed a similar pattern, peaking at 3.8K in late January and then fluctuating around 2.5K to 3K.

For more detailed insights and data, visit Sensor Tower.