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In the first quarter of 2022, the education app landscape in Chile saw varying performance trends among the top 5 iOS applications. Here’s a closer look at how each app fared in terms of weekly downloads, revenue, and active users.
Toca Boca World from Toca Boca AB saw a notable peak in weekly revenue at approximately $15.4K in the final week of January. Weekly downloads fluctuated, peaking at 2.7K in late December and gradually declining to around 1.4K by the end of March. Active users hovered around 17K at the beginning of the quarter, with slight dips and rises, ending at approximately 15.7K.
Duolingo - Language Lessons exhibited a relatively stable performance. Weekly revenue started strong at $14.4K in late December, dipped to around $7.5K mid-January, and then recovered to approximately $9.8K by the end of March. Weekly downloads remained consistent, ranging between 2.5K to 3.2K throughout the quarter. Active users showed a steady trend, peaking at 54.9K in mid-February and stabilizing around 51K by the end of March.
Lingokids - Play and Learn experienced steady weekly revenue, peaking at $7.3K in late February. Weekly downloads varied, reaching a high of 698 in early February and ending the quarter at around 580. Active users started the quarter at 2.1K and saw minor fluctuations, closing at approximately 2K.
PlantIn: Plant Identifier・Care reported consistent weekly revenue around $5.8K in late December, maintaining a stable range between $4.9K and $5.8K throughout Q1. Weekly downloads were highest at 2.1K in late December, with a gradual decrease to around 800 by the end of March. Active users showed a peak of 2.1K at the start, dropping to around 1K by the quarter's end.
Simply Piano: Learn Piano Fast from JoyTunes saw a peak in weekly revenue at approximately $6.3K in late December, with a notable dip to around $2.2K by the end of January and a recovery to about $4.5K by late March. Weekly downloads were highest at 701 in late December, stabilizing around 500 by the end of the quarter. Active users started strong at 2.2K, with minor fluctuations, ending around 1.8K.
These insights are based on data from Sensor Tower. For a more detailed analysis, you can explore further on Sensor Tower's platform.