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AI Insights · Timothy · April 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps in Germany, Q1 2022
An overview of the top Delivered Meal Kits and Specialty Foods apps in Germany for Q1 2022, highlighting trends in downloads, active users, and revenue.
In the first quarter of 2022, the top Delivered Meal Kits and Specialty Foods applications in Germany showed varied performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at the trends for the top 5 apps in this category.
Meal Kit Delivery from HelloFresh experienced a steady increase in weekly downloads, starting from approximately 13.8K in late December 2021 and reaching a peak of around 19.6K by the end of January. Downloads saw a slight decline towards the end of March, stabilizing at about 15K. In terms of active users, the app maintained a robust user base, peaking at roughly 255K in early January and ending the quarter with around 249K.
For Vivino: Buy the Right Wine, weekly revenue showed minor fluctuations, peaking at $25 in both the last week of January and the final week of February. Downloads started at 8.4K in late December and gradually declined to about 3K by the end of March. The number of active users also saw a downward trend, beginning at 60.9K and ending the quarter at approximately 34.3K.
CrowdFarming had a moderate start with downloads around 3.7K in late December, which then peaked at 4.2K in the first week of January. However, the downloads saw a significant drop towards the end of the quarter, landing at approximately 1.3K by the end of March.
Marley Spoon maintained a relatively steady download rate, starting at 814 in late December and peaking at 1.2K in early January. By the end of March, downloads had slightly decreased to 852. The active users for Marley Spoon remained consistent, fluctuating around the 2K mark throughout the quarter.
Dinnerly: Meal Kit saw a modest increase in weekly downloads, starting at 494 in late December and reaching a peak of 804 in early January. The downloads then tapered off to 446 by the end of March. Active users showed a steady upward trend, starting at 1.7K and gradually increasing to approximately 2.6K by the end of the quarter.
These insights are based on Sensor Tower data, which provides further detailed analysis and metrics for app performance across various regions and categories. For more in-depth insights, visit Sensor Tower.
