Top 5 Delivered Meal Kits and Specialty Foods Apps in Latin America Q1 2022

In Q1 2022, the delivered meal kits and specialty foods category saw varied performance across the top 5 apps in Latin America on a unified platform. Here’s a detailed look at their weekly trends.

Vivino: Buy the Right Wine experienced a consistent pattern in weekly revenue, peaking at around $151 in mid-January before settling to approximately $71 by the end of March. Weekly downloads showed a decline from 16.7K at the start of the quarter to around 10.1K by the end of March. Active users also saw a significant drop from 246.5K in late December to about 162.4K in late March.

HelloFresh: Meal Kit Delivery had fluctuating weekly downloads, starting at 1.3K and reaching a peak of 2.4K in mid-February, before decreasing to 441 by the end of March. Active users, however, maintained a relatively stable trend, rising from 9.2K to a peak of 13.5K in mid-February and ending the quarter at 11.8K.

ComoQuiero showed a dynamic revenue pattern, hitting a high of $65 in mid-January and tapering off to $3 by the end of March. Weekly downloads fluctuated throughout the quarter, with a notable peak of 870 in mid-March, finishing the quarter at 405.

윙잇 - 일상을 편하고 맛있게 had a very modest presence in the region, with weekly downloads starting at 18 and peaking at 61 in mid-March. Active users showed a small but noticeable presence, peaking at 47 in mid-March before dropping.

EveryPlate: Cooking Simplified consistently increased in weekly downloads, starting from 30 and reaching 61 by the end of March. Active users showed a gradual increase from 76 at the start of the quarter to 133 by the end.

For more detailed insights and data, visit Sensor Tower.