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In the first quarter of 2022, the top dining and restaurant apps in Germany saw varied performance in terms of weekly downloads and active user engagement. Here's a closer look at the metrics for the top 5 apps:
Throughout Q1 2022, weekly downloads for McDonald’s Germany fluctuated, starting at around 72K in late December and peaking at approximately 86K in the first week of January. A mid-quarter dip saw downloads drop to about 56K by mid-February, before rising again to close the quarter at around 71K. Active users decreased from over 1M at the end of December to around 897K by early February, then surged to approximately 1.1M in mid-March, finishing the quarter at 1M.
Burger King Deutschland's weekly downloads showed a downward trend, starting at 43K in late December and dipping to around 28K by mid-February. However, the app saw a recovery towards the end of March, reaching nearly 37K. Active users experienced a decline from 636K at the end of December to around 477K by mid-January, before stabilizing to finish the quarter at approximately 574K.
KFC's download numbers were fairly steady, with a slight drop from 21K in late December to around 13K by the end of March. The app's active users saw a decrease from 211K at the end of December to around 186K by mid-March, ending the quarter at approximately 196K.
Weekly downloads for Subway® started at around 9K in late December, peaking at approximately 11K in mid-February, before declining to roughly 7K by the end of March. Active users for the app saw a decline from 51K at the end of December to around 48K by late March.
Domino's Pizza Deutschland experienced stable downloads, starting at around 7K in late December and maintaining similar levels throughout the quarter, ending at around 5.5K in late March. Active users showed a slight fluctuation, beginning at 59K at the end of December, peaking at 66K in late January, and closing the quarter at approximately 60K.
These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.