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The first quarter of 2022 saw notable performance trends among the top 5 personal finance budgeting and planning apps in Australia, according to Sensor Tower data.
WeMoney: Pay off debt faster had a varied download trend. Starting strong with 6.1K downloads in the first week of January, it experienced fluctuations throughout the quarter, concluding with 1.8K downloads in the final week of March.
Splitwise saw a steady revenue stream, peaking at $928 in the last week of January. Downloads fluctuated slightly, starting at 4.9K in late December and stabilizing around 2.9K to 3.3K in March. Active users grew from 21.5K at the beginning of the quarter to approximately 23.3K by the end.
Money by Afterpay experienced moderate download activity, starting at 2.2K in late December and ending with 1.3K downloads in the last week of March.
Pocketbook - Expense Tracker displayed consistent download numbers, maintaining around 1.5K downloads weekly. Active user numbers remained relatively stable, hovering around 10.5K throughout the quarter.
Monefy: Money Tracker showed significant fluctuations in both downloads and revenue. Downloads peaked at 3.9K in mid-January, while revenue reached its highest at $1.6K in the same period. Active users grew from 2.7K at the start to 5.2K by the end of the quarter.
These insights are derived from Sensor Tower data. For more detailed analysis, visit Sensor Tower.