Top 5 Personalization Apps on Android in the US - Q2 2022

The second quarter of 2022 has seen interesting trends for the top 5 personalization apps on the Android platform in the United States. Below, we break down the performance of each app, highlighting their weekly downloads, revenue, and active user trends. This data comes from Sensor Tower, where more insights can be found.

Zedge™ Wallpapers & Ringtones experienced a steady decline in weekly revenue, starting at approximately $42K at the end of March and dropping to around $31.7K by the end of June. Weekly downloads showed a varied trend, with a peak of 52.4K at the end of March and maintaining an average of around 40K to 50K throughout the quarter. The app's active users started at 632K at the end of March, peaking at 725K in mid-May, and then dropping to 582K by the end of June.

Facer Watch Faces saw a slight fluctuation in weekly revenue, remaining around $13K to $16K throughout the quarter. Weekly downloads increased from 8.3K at the end of March to a peak of 14.9K in the first week of June. The number of active users showed a consistent upward trend, starting at 41K in late March and reaching 48.8K by the end of June.

Live Wallpaper - 4D Wallpapers demonstrated a significant increase in weekly revenue, climbing from $6.1K in late March to approximately $17.5K in early June. Weekly downloads peaked at 43.4K in early May before stabilizing around 20K to 30K towards the end of the quarter. Active users followed a similar upward trend, starting at 8.7K and reaching around 31.6K by the end of June.

Messenger Home - SMS Launcher had relatively stable weekly revenue, fluctuating between $4.5K and $8.3K. Weekly downloads ranged from 62K to 82K, with a noticeable peak of 75.6K in the third week of June. Active users saw a decline from 426K at the end of March to 221K by the end of June.

PKandy- Wallpapers & Ringtones showed a steady revenue trend, starting at around $5.6K in late March and ending at $7.2K by the end of June. Weekly downloads increased from 3.1K in late March to 6.6K by the end of June. Active users also followed an upward trajectory, beginning at 946 and reaching 1.8K by the end of June.

These insights highlight the dynamic nature of the personalization app market on Android in the US during Q2 2022. For more detailed data and further analysis, visit Sensor Tower.