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During the second quarter of 2022, the top 5 music and audio apps in Nigeria showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app performed, based on data from Sensor Tower.
Apple Music experienced fluctuations in its weekly revenue, starting from approximately $1.4K at the beginning of April, peaking at around $1.5K in late April, and declining to about $1.2K by the end of June. Weekly downloads remained relatively stable, averaging around 12K, with minor peaks and troughs. Active users showed slight variations, ranging from 40.6K to 41.4K.
Audiomack: Music Downloader saw significant weekly download numbers, starting from 92K in late March and rising to over 112K by the end of June. Revenue showed a downward trend from $5K at the end of March to around $3.5K by late June. Active users were robust, fluctuating between 1.3M and 1.5M throughout the quarter.
StarMaker: Sing Karaoke Songs showed a notable increase in weekly revenue, from $463 at the end of March to a peak of approximately $2.7K in mid-June, before settling at around $1.5K by the end of June. Downloads saw a decline, starting from about 13.9K and dropping to around 2.4K. Active users also decreased significantly, from 35.7K to 27.4K over the same period.
Boomplay: Music & Live Stream maintained steady weekly downloads, starting at 54.5K and reaching 62.4K by the end of June. Weekly revenue showed minor fluctuations, averaging around $1.4K. Active users demonstrated a consistent upward trend, starting from approximately 5M and peaking at nearly 6M by the end of the quarter.
Deezer: Music & Podcast Player had relatively stable downloads, averaging around 2.2K per week. Revenue showed some variation, starting at $730 and reaching $962 by the end of June. Active users ranged from 21K to 36K, with a noticeable decline in early April before stabilizing towards the end of the quarter.
These insights provide a snapshot of the dynamic music and audio app market in Nigeria for Q2 2022. For more detailed analytics, visit Sensor Tower.