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In Q3 2022, the performance of the top 5 dating apps on the Android platform in Nigeria revealed interesting trends in weekly downloads, revenue, and active users. Data from Sensor Tower provides a detailed look at these metrics.
Tinder Dating App: Chat & Date from Tinder LLC saw a slight fluctuation in weekly revenue, peaking at approximately $2.5K in early August and maintaining an average revenue of around $2K throughout the quarter. Weekly downloads for the app were relatively stable, with a notable increase in late August, reaching nearly 12K. Active users remained consistent, with a peak of around 265K in late August.
Poppo live by the poppo team experienced a significant rise in weekly revenue, starting from $530 in late June and surging to over $4.6K by the end of September. Downloads also saw a dramatic increase, reaching a high of approximately 14.7K in early September. Active users followed a similar upward trend, growing from 1.6K in late June to around 13.4K by the end of the quarter.
BuzzCast - Live Video Chat App from BuzzCast LIVE had a steady performance with weekly revenue ranging between $770 and $1.4K. Downloads for the app were relatively modest, peaking at around 3.6K in mid-July. The number of active users showed a slight increase, ending the quarter at approximately 6.1K.
Badoo Dating App: Meet & Date by Badoo showed stable weekly revenue figures, averaging around $1K. The app's downloads saw a gradual increase, peaking at about 8.3K in late August. Active users remained robust, with a peak of approximately 209K in late August.
Bumble Dating App: Meet & Date from Bumble Holding Limited maintained a consistent weekly revenue around $800. Downloads experienced growth in late August, reaching about 7.9K. Active users steadily increased throughout the quarter, peaking at approximately 124K in late August.
These insights highlight the dynamic landscape of dating apps in Nigeria. For more detailed data and insights, visit Sensor Tower.