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The third quarter of 2022 saw varying performance trends among the top five dating apps in Estonia, with Tinder Dating App: Chat & Date, Badoo Dating App: Meet & Date, Bumble Dating App: Meet & Date, Dating and Chat - SweetMeet, and Yubo: Make new friends each exhibiting unique patterns.
Tinder Dating App: Chat & Date experienced a steady revenue stream, with weekly earnings fluctuating around $6K, peaking at $6.7K in the final week of June. Downloads for the app showed a gradual decline from 508K in late June to 461K by the end of September.
Badoo Dating App: Meet & Date saw a decrease in weekly revenue from $1.5K in late June to $850 in the final week of September. Download numbers remained relatively stable, hovering around 230K at the beginning of the quarter and ending at 186K.
Bumble Dating App: Meet & Date showed some variation in weekly revenue, peaking at $906 in late July and closing the quarter at $744. Downloads for the app were more consistent, averaging around 200K per week, with a slight dip to 169K in mid-September.
Dating and Chat - SweetMeet had a less predictable revenue pattern, with earnings ranging from $0 to $35. Weekly downloads, however, saw an upward trend, increasing from 57K in late June to 250K by the end of September.
Yubo: Make new friends maintained steady revenue, averaging around $150 per week throughout the quarter. Download numbers fluctuated slightly but generally remained stable, with a minor decline from 181K in late June to 133K by the end of September.
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