2026 State of Mobile is Live!

Throughout Q4 2022, Sephora - Make-up, Beauty demonstrated a significant increase in weekly downloads, starting from approximately 5.8K at the beginning of October and peaking at around 16.1K in the week of November 21. This growth was mirrored in the app’s weekly active users, which rose from about 45.6K to over 60.8K by the end of November, before stabilizing around 54.4K in the final week of December.
Nocibé La beauté partagée experienced fluctuating weekly downloads, beginning at approximately 6.2K at the end of September, with notable peaks such as 9.7K in mid-December. The app's weekly active users also showed a positive trend, starting at around 11.5K and reaching a high of approximately 16.8K in mid-December before declining to about 8.9K by the end of the quarter.
Beauté Privée saw a moderate increase in weekly downloads, beginning at roughly 2.2K in late September and peaking at around 4.3K in late November. The app maintained a consistent number of weekly active users, starting from approximately 67.2K and ending the quarter with around 57.9K active users.
Notino: perfumes and cosmetics showed a substantial increase in weekly downloads, starting at a modest 387 in late September and reaching a peak of about 8.8K in early December. The app's weekly active users also increased significantly, from approximately 1.6K to nearly 10K by early December, before settling at around 2.9K by the end of the quarter.
Marionnaud – Beauté & Soins experienced a steady rise in weekly downloads, starting at around 1.3K in late September and peaking at approximately 3K in the week of December 19.
For more insights and detailed analytics on the performance of these beauty retail apps, visit Sensor Tower.