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In the fourth quarter of 2022, the top finance applications in Argentina showcased varying trends in downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of the performance of these apps on a unified platform.
Mercado Pago: cuenta digital experienced a consistent download rate, starting at around 100K weekly downloads and ending the quarter at approximately 98K. Active users saw a peak of 12.8M in mid-December, before dropping to 11.8M by the end of the quarter.
BNA+ saw an initial increase in weekly downloads, peaking at 91K by late October, followed by a gradual decline to around 60K by the year's end. Active users fluctuated throughout the quarter, starting at 2.1M and reaching up to 2.3M in early December.
Naranja X: tu plata CRECE had a steady download rate, maintaining around 66K downloads weekly at the beginning and ending the quarter at approximately 50K. Active users remained relatively stable, averaging around 690K throughout the quarter.
Personal Pay Billetera Virtual showed a fluctuating trend in downloads, starting at 59K and experiencing a significant peak at 65K in the final week of December. Active users increased from 354K to 438K over the quarter, showing a positive trend.
Cuenta DNI saw a notable rise in weekly downloads, reaching a peak of 73K in late October before settling at around 44K by the end of December. The app's active users grew from 2.3M to a peak of 2.6M in mid-December, ending the quarter at approximately 2.4M.
For more insights and detailed data on these apps, visit Sensor Tower.