In Q4 2022, Serbia's finance app market saw significant activity among the top five apps. Below is a detailed analysis of their weekly downloads and user trends.

Uzmi račun i pobedi, developed by Poreska uprava Republike Srbije, showed impressive growth in its initial weeks post-release. The app saw weekly downloads jump from approximately 61.7K in the week of December 19 to around 110.4K by December 26.

Banca Intesa Mobi from Banca Intesa ad Beograd had a steady download rate throughout the quarter. Weekly downloads ranged from about 3.1K to 6.6K, with a notable peak in the week of October 24 at approximately 6.7K.

Google Wallet, published by Google LLC, experienced fluctuations in weekly downloads. The app started strong with about 7.8K downloads in late September, followed by a decline, reaching around 1.6K by the end of December.

Moja mBanka from Raiffeisen banka a.d. Beograd exhibited a positive trend in downloads. The app’s weekly downloads increased from approximately 1.7K in early November to about 5.1K in the week of December 19, before settling at around 3.5K in the last week of December.

Lastly, OTP m-Bank by OTP bank Serbia maintained a consistent download rate. Weekly downloads varied from about 1.7K to 2.1K, showing stable user interest throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2023

Downloads

Google

Quarter Summary