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In the fourth quarter of 2022, the top five food and diet tracking applications in Australia showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared:
MyFitnessPal: Calorie Counter experienced a steady decrease in weekly downloads, starting from 8.6K in late September and dropping to 5.8K by mid-December. However, there was a notable recovery to 8.2K in the last week of December. The app's weekly revenue peaked at $138.9K in early November but gradually declined to $115.9K by the end of the year. Weekly active users saw a downward trend from 346.8K in late September to 281.1K in mid-December, with a slight uptick to 311.9K in the final week of December.
Calorie Counter - MyNetDiary showed consistent weekly downloads around 3.7K to 4.5K until mid-December, when it dropped to 2.2K, before recovering to 3.6K in the last week. The app's weekly revenue remained relatively stable, peaking at $6.4K in mid-November. Weekly active users saw a gradual decline from 18.5K in late September to 16K in mid-December, with a slight increase to 17.5K by the end of December.
Yuka - Food & Cosmetic Scanner had fluctuating weekly downloads, starting at 2.9K in late September, reaching a low of 2K in mid-December, and ending the year at 3.1K. The app's revenue remained minimal throughout the quarter. Weekly active users were relatively stable, averaging around 10K, with a peak of 11K in the last week of December.
Simple: Weight Loss Coach saw a significant drop in weekly downloads from 2.4K in late September to 1.1K by early December, with a remarkable spike to 5.3K in the last week of December. The app's weekly revenue had a notable peak of $17.3K in the final week of December. Weekly active users followed a similar pattern, starting at 8.7K in late September, dipping to 7K in mid-December, and surging to 13.7K in the year's final week.
Easy Diet Diary experienced a steady decline in weekly downloads from 2.3K in late September to 1K by mid-December, with a slight rebound to 1.7K in the last week of December. The app's weekly active users decreased from 8.5K in late September to 7.6K by mid-December, showing a small increase to 7.7K in the year's final week.
These insights come from Sensor Tower, where you can find more detailed information on app performance and trends.