2026 State of Mobile is Live!
AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in the UK - Q4 2022
Discover the performance of the top 5 virtual fitness programs in the UK during Q4 2022, including trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 virtual fitness programs in the United Kingdom showcased intriguing trends in downloads, revenue, and active users. Here's a closer look at how these apps performed:
Strava: Run, Bike, Hike experienced a notable fluctuation in weekly revenue, starting at around $252K in late September and dipping to approximately $168K mid-November, before recovering to around $217K at the end of December. Weekly downloads saw a significant increase towards the end of the quarter, rising from about 7.4K to over 20K. Active users also showed a notable increase, peaking at around 792K in the final week of December.
Fitbit: Health & Fitness had a varied performance in terms of revenue, with figures ranging from approximately $140K to $237K throughout the quarter. Downloads saw a remarkable spike in mid-December, reaching over 100K. Active users remained relatively stable, fluctuating between 670K and 770K.
The Body Coach Workout Planner showed an impressive increase in revenue, particularly in late December, soaring to around $294K. Weekly downloads also peaked during this period, rising to approximately 22K. Active users saw a gradual increase, reaching around 74K by the end of the quarter.
OS Maps: Walk, Hike, Run, Bike displayed a steady trend in weekly revenue, starting at about $128K and dipping to around $57K mid-December, before recovering to approximately $102K by the end of the quarter. Downloads peaked at around 23K in the final week of December, while active users also rose to approximately 52K during the same period.
Zwift: Ride and Run maintained a consistent weekly revenue, ranging between $83K and $99K throughout the quarter. Downloads showed a noticeable increase at the end of December, reaching around 3K. Active users saw a steady rise, peaking at around 13K in the final week of the quarter.
These insights provide a snapshot of the performance of the leading virtual fitness programs in the UK for Q4 2022. For more detailed analytics and trends, visit Sensor Tower.
