Top 5 Apparel Apps on iOS in Poland Q1 2023

In the first quarter of 2023, the top five apparel apps on iOS in Poland demonstrated notable trends in weekly downloads and active user engagement. Here’s a closer look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from around 8.2K in late December 2022 and peaking at approximately 15.6K by the end of March 2023. The app also experienced growth in weekly active users, rising from about 171K to nearly 248K over the same period.

Zalando – Online fashion maintained a consistent download rate throughout the quarter, with weekly downloads fluctuating between 9.7K and 12.6K. Active users showed a slight decline initially but recovered to around 290K by the end of March.

Reserved had a varied download trend, starting at 14.1K and dipping to around 6.5K in late February, before rebounding to approximately 17.3K by the end of March. The app's active user base remained relatively stable, hovering around 103K to 109K throughout the quarter.

H&M - we love fashion experienced a more stable download trend, with weekly downloads ranging from 6K to 8K. Active users showed a slight decrease initially but ended the quarter with around 115K weekly active users.

efootwear.eu online shoe store saw a consistent increase in both downloads and active users. Weekly downloads rose from around 2.5K in late December to approximately 7.7K by the end of March. Active users also increased steadily, from about 25K to nearly 33K.

These trends highlight the dynamic nature of the apparel app market in Poland. For more detailed insights, visit Sensor Tower.