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AI Insights · Timothy · April 2023
Top 5 Dating Apps on iOS in New Zealand Q1 2023
In Q1 2023, the top dating apps in New Zealand on iOS saw varying trends in downloads, revenue, and active users. Sensor Tower provides detailed insights into their performance.
During the first quarter of 2023, the leading dating apps on iOS in New Zealand demonstrated a mix of growth and fluctuations in their key metrics. Here's a closer look at the performance of the top 5 dating apps, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced a notable trend in its weekly revenue, starting at approximately $43K in late December and peaking at around $47K in early January. Despite some fluctuations, it ended the quarter with a revenue of about $35K. Weekly downloads remained relatively stable, averaging around 1.5K. However, weekly active users saw a decline from roughly 72K at the start of the quarter to about 67K by the end.
Hinge Dating App: Match & Meet saw its weekly revenue peak at approximately $8.5K in mid-February and late March, starting the quarter at around $6.6K. Weekly downloads were steady, averaging around 1.3K, with a slight increase in early January. The app maintained a consistent number of active users, fluctuating between 17K and 19K throughout the quarter.
Bumble Dating App: Meet & Date showed a strong revenue performance, peaking at about $25.5K in early January and ending the quarter with around $22K. Weekly downloads remained fairly constant, averaging just over 1K. The number of active users saw a slight dip, starting at 27K in early January and dropping to around 24K by the end of March.
OmeTV – Video Chat Alternative had a more modest revenue stream, peaking at around $857 in early January and stabilizing at approximately $482 by the end of March. Weekly downloads varied, peaking at about 1.7K in early January and dropping to around 819 by the end of the quarter. Active users showed a slight decline, from around 4.3K in early January to about 3K by late March.
Wizz App - chat now saw significant growth in its metrics. Weekly revenue started at zero in early February but rose to approximately $442 by late March. Downloads saw a substantial increase, from 61 in early February to about 2.3K by mid-March. Active users followed a similar upward trend, starting from 39 in January and reaching over 4.8K by late March.
These insights, provided by Sensor Tower, highlight the dynamic nature of the dating app market in New Zealand. For more detailed data and analysis, visit Sensor Tower.
