In the first quarter of 2023, the top 5 lifestyle apps on the iOS platform in Kenya displayed intriguing patterns in their weekly downloads and active user metrics. Here’s a closer look at their performance:

MySafaricom App saw a relatively stable weekly download trend ranging between 1.1K to 1.3K. The highest downloads were recorded in the week of January 23, reaching 1.3K. Active user data was not provided for this app.

Pinterest maintained a consistent download rate, fluctuating between 925 and 1K per week. The highest weekly downloads of 1.05K occurred in the week of March 20. Active user numbers showed a slight increase from approximately 110K at the start of the quarter to a peak of 113.7K in mid-March, before slightly dropping to 111K by the end of March.

Glovo: Food Delivery and more experienced a steady download pattern, with figures ranging from 688 to 860 per week. The app's active users showed a slight decline from 9.6K at the beginning of the quarter to 8.4K by the end of March.

Tinder Dating App: Chat & Date had weekly downloads ranging between 458 and 635. Notably, the highest downloads were in the week of February 13, with 635. The app's revenue peaked at around $2.7K in mid-January, followed by fluctuations, ending the quarter at $1.5K. Active users saw a decline from 10.8K at the start of the quarter to 8.9K by the end of March.

Yope: Friends' groups showed varied download numbers, with a peak of 557 in the week of January 9. Active users increased from 671 at the beginning of the quarter to a peak of 1.2K in mid-March, before a slight drop to 1K by the end of the quarter.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2023

Downloads

Revenue

Quarter Summary