In the first quarter of 2023, the top five shopping apps on iOS in New Zealand displayed varied trends in downloads and user engagement. Here’s a closer look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online had consistent weekly downloads, starting at around 4.2K at the end of December and maintaining an average of approximately 3.7K to 4.8K throughout the quarter. Active users for SHEIN hovered around 57K to 61K, with minimal fluctuations, indicating a stable user base.

Temu: Shop Like a Billionaire experienced significant growth in weekly downloads, peaking at 15.4K by the end of March. This app also saw a notable increase in active users, from just over 1K at the beginning of January to about 25.3K by the end of Q1, reflecting its rising popularity.

The Warehouse - Shop and Save showed a steady number of weekly downloads, starting at 3.8K and fluctuating between 1.1K to 4.4K over the quarter. Active users ranged from approximately 26K to 34K, indicating consistent engagement from its user base.

New World NZ had a varied download pattern, with numbers ranging from 1.1K to a peak of 4.7K in late January. However, active user data for this app was not available for the quarter.

Woolworths NZ maintained stable download figures, with weekly downloads generally around 2K and a peak of 3.4K in mid-March. The app's active users remained relatively steady, ranging from about 30.6K to 35.9K.

For more detailed insights and further data on app performance, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2023

Downloads

Quarter Summary