Top 5 Entertainment Apps in Switzerland Q1 2023

In the first quarter of 2023, the entertainment app market in Switzerland saw interesting trends across the top 5 apps on a unified platform. Here is a detailed look at the performance of TikTok, Netflix, Disney+, Amazon Prime Video, and Sky.

TikTok from TikTok Ltd. showed a robust performance in weekly revenue throughout the quarter, peaking at approximately $1.4M in the final week of February. Weekly downloads fluctuated, reaching a high of 21K in mid-January before settling around 12K-15K towards the end of March. Weekly active users remained relatively stable, averaging around 1M users.

Netflix experienced varying weekly revenue, peaking at $134K in the final week of February. Downloads saw a downward trend, starting at 12K in late December and dropping to around 5.5K by the end of March. Active users showed a slight decline from 780K to approximately 652K over the quarter.

Disney+ had a notable performance in weekly revenue, peaking at $609K in the last week of March. Downloads varied, with a high of 12K in mid-February and a low of 6K towards the end of March. Active user numbers remained steady, averaging around 200K.

Amazon Prime Video saw a moderate increase in weekly revenue, peaking at $56K in late February. Downloads fluctuated, with a significant spike to 10K in mid-March before dropping to around 4K. Active users hovered around 45K, with minor fluctuations throughout the quarter.

Sky experienced varied weekly revenue, reaching a peak of $5.2K in late February. Downloads also fluctuated, peaking at 5.4K in mid-January and dropping to approximately 2.6K towards the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.