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AI Insights · Timothy · April 2023
Top 5 Fitness and Weight Loss Programs Apps in Brazil Q1 2023
The top fitness and weight loss apps in Brazil experienced varied performance in Q1 2023, with notable trends in downloads, revenue, and active users.
In Q1 2023, the top five fitness and weight loss programs on a unified platform in Brazil showed diverse trends in downloads, revenue, and active users, according to Sensor Tower data.
Strava: Run, Bike, Hike observed a steady increase in weekly revenue, peaking at around $70K in mid-March. Weekly downloads fluctuated, with a high of approximately 57K in late January and a resurgence to 54K by the end of March. Active users saw a slight dip from 889K in mid-January to around 833K by the end of March.
Home Fitness Coach: FitCoach experienced a decline in both weekly revenue and active users throughout the quarter. Revenue dropped from $25K at the start of January to about $12K by the end of March. Downloads also saw a significant decrease, from about 70K in late January to just over 11K at the quarter's end. Active users fell from 181K in late January to around 63K by the end of March.
Queima Diária - Treino em Casa had a varied performance in weekly revenue, peaking at $32K in the first week of January and ending the quarter at around $10K. Downloads were relatively low but stable, with a notable peak at nearly 11K in early January. Active users showed a gradual decline from 221K in early January to about 164K by the end of March.
Yoga-Go: Workout & Exercises saw its highest weekly revenue of $35K in the first week of January, with a general decline to around $13K by the end of March. Downloads also decreased significantly from 67K in early January to just over 6K by the end of the quarter. Active users mirrored this trend, dropping from 161K in early January to approximately 52K by the end of March.
MyFitnessPal: Calorie Counter had a steady performance in weekly revenue, ranging from $11K to $19K throughout the quarter. Downloads peaked at 27K in early January and then stabilized around 12K by the end of March. Active users showed a slight increase from 337K in late December to around 400K by the end of March.
For more detailed insights and data, visit Sensor Tower.
