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The first quarter of 2023 saw notable performances from the top 5 fitness and weight loss programs on a unified platform in the United Kingdom. Here’s a detailed look at their trends in weekly downloads, revenue, and active users, with data sourced from Sensor Tower.
MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, starting at $183K in late December and peaking at around $295K in the week of January 30. Weekly downloads showed a significant spike in early January, reaching approximately 53.5K, before stabilizing around the mid-20K range. Active users peaked at 1.16M in the first week of January but saw a gradual decline to around 943K by the end of March.
Strava: Run, Bike, Hike maintained a steady weekly revenue, peaking at around $269K in mid-March. Downloads were relatively stable, with a slight increase mid-quarter, reaching about 25K in the final week of March. Active users saw a peak of 857K in early January, fluctuating slightly but remaining around the 770K mark by the end of the quarter.
Calorie Counter + showed impressive weekly revenue figures, peaking at $284K in early January. Weekly downloads were highest at around 37K in the first week of January, later stabilizing in the low 20K range. Active users saw a peak of 147K in early January, with slight fluctuations, ending the quarter at approximately 128K.
Fitbit: Health & Fitness had a notable peak in weekly revenue, reaching $237K in late December. Downloads were highest in late December at around 89K, dropping to a more stable range of 15K-20K throughout the rest of the quarter. Active users peaked at 860K in early January and showed a slight decline, ending at around 769K in late March.
OS Maps: Walk, Hike, Run, Bike reported steady weekly revenue, peaking at $145K in early January. Downloads were highest in late December at around 23K, stabilizing around 13K-14K through the quarter. Active users started at 52K in late December, experiencing a slight decline and ending at approximately 47K by the end of March.
For more detailed insights and data, visit Sensor Tower.