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In the first quarter of 2023, the top health and fitness applications in Latin America exhibited diverse performance trends across downloads, revenue, and active users. The data, provided by Sensor Tower, offers valuable insights into the digital health and fitness landscape in the region.
Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED saw a peak in weekly downloads at approximately 349K in the first week of January, followed by a gradual decline, ending March with around 199K downloads. The app's weekly revenue varied, peaking at roughly $100K in mid-February and concluding the quarter at about $66K. Active users showed a general increase, starting at 4.7M in late December and rising to over 5.1M by the end of March.
Strava: Run, Bike, Hike from Strava, Inc. experienced steady growth in weekly revenue, beginning at around $92K in late December and reaching approximately $123K by mid-March. Weekly downloads fluctuated, peaking at about 74K in late January and ending the quarter around 69K. The app maintained a strong user base, with active users consistently around the 1.3M mark throughout the quarter.
Impulse - Brain Training by GMRD Apps Limited had variable weekly downloads, starting at around 123K in late December, dropping to a low of 37K in mid-February, and recovering to approximately 43K by the end of March. Revenue peaked at about $75K in the first week of January and declined to around $51K by the end of the quarter. Active users showed a downward trend, from 227K in early January to about 112K in late March.
Yoga - Go: Workout & Exercises by WELLTECH APPS LIMITED saw a notable peak in weekly downloads at roughly 188K in the first week of January, followed by a decline, stabilizing around 38K by the end of March. Weekly revenue mirrored this trend, with a high of about $99K in early January, tapering off to around $40K in late March. The app's active users fluctuated, starting at 404K in early January and decreasing to around 159K by the end of the quarter.
Home Fitness Coach: FitCoach, also from WELLTECH APPS LIMITED, experienced a significant spike in downloads in early January at about 194K, followed by a steady decline to approximately 35K by the end of March. Revenue followed a similar pattern, peaking at around $73K in the first week of January and declining to about $27K by late March. Active users showed a downward trend, starting at 471K in early January and decreasing to about 153K by the end of March.
For more insights and detailed analytics on app performance, visit Sensor Tower.