Top 5 Insurance Apps in South Africa Q1 2023

In Q1 2023, the top 5 insurance apps in South Africa showcased diverse trends in user engagement and downloads. Here’s an overview of their performance based on data from Sensor Tower.

Discovery saw fluctuating weekly downloads throughout the quarter, peaking at around 10.6K in the first week of January and ending with approximately 7.6K by the last week of March. The app had a robust base of weekly active users, starting at 69.6K in late December and showing a slight increase to about 75.4K by the end of Q1.

Clientèle experienced a steady increase in weekly downloads, beginning with 1.7K in late December and reaching 4.3K in mid-March before slightly dropping to 3.6K by the end of the quarter. The app's weekly active users showed a consistent rise from 19.9K to 34.5K over the same period.

OUTsurance maintained a stable download rate, with weekly downloads ranging from 1.9K to 3.1K. The number of weekly active users showed minimal variation, starting at 5.9K and ending at around 6K by the end of March.

Naked Insurance exhibited steady weekly downloads, beginning with 2K in late December and fluctuating around 1.7K to 2.5K throughout Q1. However, data on its weekly active users was not available.

MiWay Insurance Ltd had a consistent download trend with figures ranging from 980 to 1.6K weekly. Information on its weekly active users was not provided.

For more detailed insights and trends, visit Sensor Tower.