2026 State of Mobile is Live!

In the first quarter of 2023, the interactive story games segment in Italy saw varying performance across the top 5 applications. Here's a detailed look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.
THTH: Love Is a Game NETFLIX from Netflix, Inc. experienced a decline in weekly downloads from 13.3K at the end of December to 4.2K by the end of March. Despite this, the app witnessed a notable increase in weekly active users, growing from 44.1K to 47.8K over the quarter. Weekly revenue remained minimal throughout the period, with a slight uptick to $9 in the last week of March.
Episode - Choose Your Story from Episode Interactive displayed a mix of trends. Weekly downloads decreased from 9.2K at the end of December to 3.8K by the end of March. The app's weekly revenue showed fluctuations, peaking at $1.6K in the first week of January and ending at around $1.4K in the last week of March. Active users started at 24.1K and saw a decline to 15.1K by the end of the quarter.
Save the Bro: Help him Decide! by Brightika, Inc. saw an initial increase in weekly downloads from 2.3K at the end of December to 7.5K by mid-January, followed by a decline to 1.7K by the end of March. Active users mirrored this trend, starting at 3K and peaking at 6.9K in mid-January, before dropping to 5.4K by the end of the quarter. Revenue was negligible throughout the period.
Love Sick: Stories & Choices from SWAG MASHA showed a significant drop in weekly downloads from 4K at the end of December to under 1K by the end of March. Weekly revenue started at $811 and decreased to $656 by the end of the quarter. The app's active users decreased from 9.4K to 5.7K over the same period.
Tabou Stories®: Love Episodes by nanobitsoftware.com had a relatively stable performance in terms of weekly downloads, maintaining an average of around 3K throughout the quarter. Weekly revenue fluctuated, peaking at $2.1K in the first week of January and then stabilizing around $984 by the end of March. Active users saw a slight decrease from 12.8K at the end of December to 10K by the end of March.
For more detailed insights and data, visit Sensor Tower.