Top 5 Beauty Retail Apps on Android in Kenya Q2 2023

The second quarter of 2023 saw some interesting trends in the performance of the top beauty retail apps on the Android platform in Kenya. Here’s a closer look at the weekly downloads and active user trends for the top five apps: Nykaa - Beauty Shopping App, Cheap Makeup for Women, Sophies Online, Purplle Online Beauty Shopping, and Korean Skincare EU.

Nyaa - Beauty Shopping App experienced variable weekly downloads, starting at around 600 in late March and dipping to approximately 170 in late May. However, there was a spike in the last week of June, reaching 756 downloads. Active users saw a steady increase from 3.8K in late March to over 4.7K by the end of June.

Cheap Makeup for Women had fluctuating weekly downloads, peaking at 543 in the last week of June from a low of around 100 in May. No data was available for active users.

Sophies Online showed a relatively stable download pattern with minor fluctuations. Downloads ranged from a low of 13 in mid-June to a peak of 166 in late April. No active user data was provided.

Purplle Online Beauty Shopping had modest weekly downloads with a notable peak of 231 in the last week of June, up from just 4 in late April. Active users grew from 918 in late March to over 1K by the end of June, indicating a steady user base.

Korean Skincare EU had a significant boost in downloads towards the end of June, reaching 236 from a low of 6 in mid-June. Active users showed a slight increase from 665 in late March to 801 by the end of June.

This data, sourced from Sensor Tower, offers valuable insights into the performance of these beauty retail apps in Kenya. For more detailed analytics and insights, visit Sensor Tower.