Top 5 Beauty Retail iOS Apps in Poland Q2 2023

In the second quarter of 2023, the beauty retail sector in Poland witnessed notable trends across its top iOS applications. Here's a closer look at the performance of the top five apps: Sephora - Poprzednia wersja, Douglas.pl - Perfumeria, Notino: profumi e cosmetici, flaconi, and Lush Fresh Handmade Cosmetics.

Sephora - Poprzednia wersja experienced a fluctuating trend in weekly downloads, starting with around 3.8K at the end of March and peaking at nearly 5K by mid-June. Weekly active users showed a gradual increase, rising from 15.4K at the beginning of the quarter to 18.1K by mid-June.

Douglas.pl - Perfumeria saw its weekly downloads peak at 3.7K in mid-May, while weekly active users remained relatively stable, fluctuating between 17K and 21K throughout the quarter.

Notino: profumi e cosmetici had a notable spike in weekly downloads, reaching 5.2K in mid-April. However, downloads generally declined towards the end of the quarter. Active users started at 12.6K in late March, peaking at 14.7K in mid-April, and then experienced some fluctuations.

flaconi maintained a lower but stable download rate, with a peak of 342 downloads in mid-April. Weekly active users saw a slight increase from 1.4K at the end of March to 2K by mid-April and then stabilized around 1.5K to 1.8K for the remainder of the quarter.

Lush Fresh Handmade Cosmetics showed a modest upward trend in weekly downloads, with a peak of 167 in mid-June. Active users followed a similar pattern, increasing from 108 at the end of March to 147 by mid-June.

This data, sourced from Sensor Tower, highlights the dynamic performance of beauty retail apps on the iOS platform in Poland during Q2 2023. For more detailed insights, visit Sensor Tower.