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In Q2 2023, the top 5 educational games on iOS in Australia showed varied performance in terms of downloads, revenue, and active users. These insights are derived from Sensor Tower data, offering a glimpse into the trends of each app.
Throughout the quarter, weekly revenue for Minecraft Education fluctuated, reaching a peak of $41 in the weeks of May 29, June 5, and June 12. Downloads began at 4.8K in late March, dipping to 3.3K by mid-April, and then surged to 5.8K by the end of June. Active users started at around 10.1K in late March, gradually increasing to 11.2K by the end of the quarter.
Reading Eggs - Learn to Read consistently generated high revenue, peaking at approximately $67.9K in the week of June 19. Downloads held steady around 3.4K to 4.5K throughout the quarter. Active users varied slightly, starting at 26.4K in late March and ending at 24.8K in late June.
Lingokids - Play and Learn saw a notable increase in revenue, peaking at $14.4K in the week of June 19. Weekly downloads ranged from 1.6K to 3K, with active users rising from 4.4K in late March to 6.5K by the end of June.
Kiddopia - Kids Learning Games experienced steady revenue, peaking at $12.9K in early May. Downloads fluctuated, starting at 1.6K in late March and ending at 1.9K in late June. Active users showed consistency, starting at 23.4K and reaching 25.1K by the end of the quarter.
MindPal - Brain Training Games exhibited variable revenue, peaking at $2.6K in early May. Downloads showed a downward trend, starting at 2.3K in late March and dropping to 1.2K by the end of June. Active users also declined, from 6.9K in late March to 5.1K by the end of the quarter.
These trends provide a snapshot of the educational games market in Australia for Q2 2023. For more detailed insights, visit Sensor Tower.