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During the second quarter of 2023, the top self-therapy and journaling apps on the iOS platform in Brazil demonstrated varied performance in terms of weekly downloads, revenue, and active users. Below, we provide a detailed analysis of the top five apps: Productive - Habit Tracker, Fabulous: Daily Habit Tracker, Rabit - Daily Routine Planner, I Am Sober, and IEX App.
Throughout Q2 2023, Productive - Habit Tracker maintained stable weekly revenue, peaking at approximately $978 in the first week of May. Weekly downloads fluctuated, with notable peaks of over 4.4K in mid-May and 3.5K by the end of June. Active user numbers showed a general upward trend, starting at around 15.1K in late March and reaching about 15.7K by the end of June.
Fabulous: Daily Habit Tracker experienced significant revenue fluctuations, starting the quarter at $1.96K, peaking at $2.3K in early May, and declining to approximately $895 by the end of June. Weekly downloads saw a sharp decline from over 5.2K in late March to just 258 by the end of June. Active user numbers remained relatively stable, ranging from around 23.3K to 25K throughout the quarter.
Rabit - Daily Routine Planner demonstrated consistent weekly downloads, averaging around 2K, with a peak of 2.4K in early May. Revenue remained low but steady, with minor fluctuations, peaking at $311 in late March and declining to $97 by the end of June.
I Am Sober showed a stable but modest revenue trend, peaking at $406 in late April. Weekly downloads were highest in late April at 7.5K, followed by a sharp decline, stabilizing around 1K towards the end of June. Active user numbers exhibited minor fluctuations, averaging around 5.1K throughout the quarter.
The IEX App had a varied performance in weekly downloads, starting strong with 4.3K in late March but seeing significant drops and modest recoveries, ending the quarter with 598 downloads. No revenue or active user data was reported for this period.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.