Top 5 iOS Shopping Apps in Russia Q2 2023

The second quarter of 2023 saw significant activity among the top shopping apps on the iOS platform in Russia. Here's a detailed look at their performance, based on Sensor Tower data.

WILDBERRIES from Wildberries OOO exhibited substantial growth in downloads and active users. Weekly downloads began at around 104K in late March and peaked at about 201K by mid-June. Active users showed a consistent upward trajectory, increasing from approximately 14.1M to 15.6M over the quarter.

Пятёрочка — карта скидок had a notable download rate, starting at approximately 136K in late March and reaching its peak at around 146K in early May. Active user numbers fluctuated but managed to maintain over 1.1M throughout the quarter, peaking at about 1.3M in early June.

Озон: онлайн интернет-магазин from OZON.ru demonstrated steady performance. Weekly downloads ranged from about 73K to 115K, with a peak in mid-June. Active users remained relatively stable, hovering around the 10.4M mark, with a slight increase to approximately 10.6M by the end of June.

AliExpress: Интернет-магазин by Alibaba.com (RU), LLC showed modest growth in downloads, starting at around 73K in late March and slightly decreasing to approximately 48K by the end of June. Active user numbers saw a decline from about 4.2M to 3.4M over the quarter.

Яндекс Маркет: магазин онлайн from Mikromobilnost doo maintained consistent download numbers, starting at around 58K and ending at approximately 56K. The active user base showed a gradual increase from about 3.3M to 3.5M over the quarter.

These insights, based on Sensor Tower data, highlight the dynamic nature of the shopping app market in Russia. For more detailed analytics and trends, visit Sensor Tower.